SEO has changed a lot throughout the years. There are so many different changes and updates that are constantly being added to ensure that Google only ranks the most successful and high authority websites. When the last SEO Panda update happened, thousands of people got their latest websites and high ranking articles slapped by Google. The latest update right now is the Penguin update that has recently been implemented. While there are many changes that are slowly making its way, it is important for you to know about the changes needed to be made to overcome this update.
One of the things worth
mentioning about this update is that it has only changed around 3.1% of the
search engines. However, certain things still have changed a bit. The overall
concept of this update is to avoid web spamming.Web
spamming has been done by many people and website owners, and you will find
that it can be done through all types of methods. What you need to know is that
the people who are consistently web spamming to achieve better SEO will easily get caught once this
update continues on.
What exactly is web spamming?
There are all kinds of ways to
spam on the web. Below is just a few of the ways to web spam. A good thing to
remember is that the following techniques that people use will definitely
experience difficulties with Google.
- Linking schemes
There are many free instant
link schemes that help websites increase their ranking. These schemes are
available in different natures, like link submitters. However, it is important
to know that many of those link submitters are still not as bad to use as
keyword stuffing.
- Keyword stuffing
Keyword stuffing is a common
problem among search engines. However, it has never been paid any attention to
recently. This is why you really need to consider avoiding those keyword
stuffing methods of yours. It is much better to place those links at the right
place rather than ruin your chances with a bad website which is filled with too
many keywords.
- Duplicate content
Using duplicate content has
been thought of as ordinary or normal among many website owners, but it is
starting to become a big problem online. Duplicate online is one of the main
techniques that website owners use which Google is trying to get rid of or push
off Google’s rankings.
- Redirect
Some people may have websites
which show the search engines one thing, but when you come to visit their
website, they show something different. Those who do this will end up with
their site getting Google slapped.
While these are just a few of
the problems being pushed off Google, there are still many other types of
methods that are starting to be considered as web spamming. What
many people are struggling with right now is finding out why Google is doing
all of these things right now just to avoid those common web spamming
techniques. The truth is that Google has always tried to get rid of rewarding
people who use these web spamming techniques,
but they are simply coming up with new techniques to ensure that these people
get Google slapped.
